Matthew Bookspan, CEO and Founder of Florida MSP Blacktip IT Services, is one of a new breed of MSP owners tuned in to the critical importance of data analytics in delivering outstanding value to their customers.

Blacktip IT Services Matthew Bookspan quote | Banner eDMPreviously using BrightGauge, Blacktip came on board with Cognition360 in November 2019. Cognition360’s reporting allows a business “to move beyond just using data to see where your business has been, but rather see where your business is going,” Bookspan says.

“It’s a big step up. Cognition360 allows me to forecast what is going to happen. I can drill down into the data, see where the opportunities are and make the changes required to keep the business moving towards the puck.”

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Cognition360 is a specialist data analytics solution for IT managed services providers using ConnectWise.

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