Technician efficiency is the biggest single influencer on the bottom-line profitability of any MSP. And the biggest single factor in understanding and optimizing tech efficiency is the quality of Time Entry.

One of our MSP customers – within just two months – used our Time Entry Quality report to increase bottom line profitability by over $20K per month. This flowed directly to the bottom line, doubling annual profitability.

Time is an MSP’s most important asset. To optimize the efficiency and profitability of your time you, need accurate data to answer three key questions:

  • How timely are your techs at adding their time to ConnectWise?
  • Are they entering any overlapping time?
  • Are your techs entering all the hours expected of them?

Answering these questions requires the capability to drill down into your ConnectWise data to see every ticket and every tech involvement, over a sustained period of time. Only Cognition360, with its ConnectWise-optimized data warehouse and pre-built Power BI reports, can give you this level of insight.

Data insights: what we know about Time Entry Quality

So, here’s what we know after analyzing and benchmarking more than 200 million time entries on ConnectWise tickets.


If your techs are entering time within eight hours of completing the job, they are more accurate with their time entries. If it is more than that, then our data shows that they are more inclined to round their time down. Across a moderately-sized team, over weeks and months this can add up to hundreds of hours of lost time.

Overlapping time

If your techs’ utilization appears to be great – but then you see that there are overlapping times – they might not be as well utilized as it appears, and therefore can be scheduled against more jobs. Again – over a team – this can significantly increase billable time.

Expected time

Are your techs recording all their allocated and expected time into the system? Easily check on this to ensure they are being fully and efficiently utilized.

Time is money. Next-level data analytics now give ConnectWise users a fast, easy and affordable way to unlock their ConnectWise data to find out just how much time is being lost, where that time is being lost, and how to constantly tune their use of time for maximum efficiency and profitability.

Aaron Kennedy, Cognition360 CEO

Best regards and stay safe and profitable,

Aaron Kennedy
CEO, Cognition360

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In his latest blog, Cognition360 President and Co-Founder Ken Davis discusses how MSPs can find gold in their ConnectWise data in ways never before possible.

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Cognition360 recommends Datagate

Datagate offers cloud telecom billing that integrates with ConnectWise Manage in one simple, easy-to-use and easy-to-deploy package. Datagate is fully integrated with most accounting systems and includes CCH SureTax for all American clients. Datagate has everything required to make billing telecommunications easy, profitable, safe and compliant for MSPs, in a single SaaS package. Cognition360 recommends this complementary solution. Request a demo

C360 recommends Datagate

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