“A satisfied customer is the best business strategy of all.”

– Michael Leboeuf, Business author, consultant, professional speaker, and Professor Emeritus of Management at University of New Orleans

Every MSP wants their business to succeed – and it’s no secret that happy customers are the key to business success. But do you know who your happy customers are? What about the unhappy ones? Do you know what to do to turn those unhappy customers into happy long-haul supporters of your business?

In this webinar session (recorded May 19, 2022) with ConnectWise company SmileBack, we explore the relationship between profitable MSPs and happy customers.

Aaron Kennedy, Cognition360’s CEO, and Andrew Wallace, Senior Director, Product Management at ConnectWise, who leads the SmileBack team, discuss the power of getting immediate customer feedback through SmileBack, in parallel with the data and reports from Cognition360 that will surface up specific customer feedback insights needed to identify what’s working and where there are opportunities to improve customer satisfaction and drive business improvements.

Meet the webinar team


Kyle Christensen, COO, Sierra Pacific Group | Cognition360 Customer-Partner

Andrew Wallace

Senior Director, Product Management


Sierra Pacific Group logo


Aaron Kennedy, CEO, Cognition360

Aaron Kennedy



Cognition360 logo

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