What your customers are really costing you and what to do about it
In his latest blog, Cognition360 CEO Aaron discusses the What, Why and How of leveraging data analytics to solve the problem of unprofitable customers.
In his latest blog, Cognition360 CEO Aaron discusses the What, Why and How of leveraging data analytics to solve the problem of unprofitable customers.
In this time of Covid-19, more than ever, business leaders need to keep a close watch on what’s happening in their businesses in real time. They need to see trends, issues and opportunities as they occur, so they can swiftly tune their businesses to protect and maximize their bottom line. This is why I'm so impressed with Cognition360.
"You’ve got to know when to hold ‘em, know when to fold ‘em...” The late, great Kenny Rogers’ song – The Gambler – has particular relevance in the new COVID world. What expenses should we hold onto? Which clients are we making money on and which are stretching us thin?
Cognition360 CEO Aaron Kennedy shares how Cognition360's reporting can help you navigate difficult situations by focusing on a single clear objective: follow the money.